General Information
Beza Beauty is an e-commerce beauty brand. Before partnering with SM Progress, the business had already run advertising campaigns with another agency. We developed a new, sales-focused advertising strategy from the ground up. The first purchases came within days of launching our strategy. Over the first year of our partnership, the campaigns achieved a 5.8x ROAS: for every €1 spent on advertising, €5.80 in purchase value was recorded. Today, the campaigns generate approximately 60 add-to-cart actions per week, alongside completed purchases.
E-commerce Advertising Strategy
Campaign Planning & Management
Sales-Focused Performance Marketing
Purchase & ROAS Tracking
Ongoing Performance Analysis
Our Approach
PERFORMANCE MARKETING & THAT DRIVES SALES
First purchases recorded within days of launching the new strategy.
5.8x ROAS across the first year of our partnership.
€5.80 in recorded purchase value for every €1 spent on advertising.
Approximately 60 add-to-cart actions per week today.
Completed purchases continue one year into the partnership.
