General Information
Mangiare Gastrobar is an Italian-concept all-day gastrobar located in the heart of Thessaloniki, on Mitropoleos Street. Known for its signature pasta, pizza and cocktail menu, Mangiare needed a digital presence that matched the quality of its product — and a strategy that would consistently fill tables, not just generate likes. The main objective was to build a strong social media presence, produce high-quality video content and run performance-driven Meta Ads campaigns that would drive real reservations and measurable growth. Our approach combined cinematic food and lifestyle video content with a full-funnel Meta Ads strategy, turning the venue's atmosphere into scroll-stopping content that converted viewers into guests.
Video Content Creation
Content Strategy & Planning
Social Media Management (Instagram, TikTok, Facebook)
Meta Ads — Full Funnel Strategy
Audience Growth Strategy
Our Aproach
CONTENT & VIDEO THAT CONVERTS
300,000+ video views per month across all platforms 87,000 views on best-performing single video 12 videos produced per month Meta Ads CPL reduced to €3.20 for table reservations 3.2× ROAS on Meta Ads campaigns +340% increase in profile visits year-over-year Consistent month-to-month growth in reach and reservation requests
