Our Aproach
CONTENT & VIDEO THAT CONVERTS
8,800+ clicks from Google Ads campaigns
68,000+ impressions with strong visibility in search results
Average CTR: 12.8% (high engagement for search campaigns)
Top campaigns reached CTR up to 19.6%
Cost per click kept highly efficient (€0.36 – €0.41)
Total spend: €3,187 generating consistent traffic
High-performing keywords with strong booking intent:
• “escape room thessaloniki”
• “escape rooms thessaloniki”
• “mindtrap thessaloniki”
General Information
The MindTrap Cosmos is one of the most immersive entertainment experiences in Thessaloniki, offering escape rooms, interactive games and unique group activities. The main objective was to increase bookings and maximize occupancy across all time slots by targeting high-intent users and showcasing the real experience through engaging content. Our strategy focused on combining performance marketing with video-driven storytelling, creating a system that turns curiosity into action and drives consistent bookings.
Performance Marketing
Social Media Advertising (Meta Ads)
Video Production
Booking Optimization Strategy
Funnel Optimization